Babylon Films and Anakena Films have been renamed Cerise Films on September 26, 2011.

 

Hollywood cerise

In the 1950s, a popular brand of colored pencils, Venus Paradise, had a colored pencil called Hollywood cerise which was this color. Before being renamed Hollywood cerise in the 1940s, the color had before that, since its inception in 1922, been known simply as Hollywood.

Wikipedia

( Maerz and Paul, A Dictionary of Color New York:1930--McGraw-Hill See Hollywood in Index, Page 196 and Color Sample of Hollywood, Page 33, Plate 5, Color Sample K5)